Hi, I'm Zunak Abdullah.
I Engineer Growth.
I build full-funnel marketing systems with advanced tracking (Pixel, CAPI, GA4) to turn traffic into predictable, scalable revenue. Every decision is driven by data to ensure performance and accuracy.
The Journey
With a background in Human Resource Management, I understand that marketing is fundamentally about People—behavior, intent, and communication.
Today, I operate as an independent Growth Strategist, partnering with global brands to build predictable revenue streams using Meta Ads, Google Ads, and SEO.
Available for video meetings on your preferred platform — Zoom, Google Meet & more.
My Mission
To blend human psychology with data-driven marketing. Building scalable systems that generate leads and connect brands with their true audience.
My Vision
To empower service-based businesses globally with top-tier search visibility and high-converting performance ad frameworks.
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CAMPAIGNS SCALED
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AD SPEND MANAGED
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AVERAGE ROAS
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ORGANIC TRAFFIC DRIVEN
What I Bring to the Table
My Expertise & Capabilities
I don't just run ads or build links. I build comprehensive marketing systems. Here is the technical and strategic arsenal I use to engineer growth for my clients.
Meta (FB & IG) Ads
Strategy & Scaling
Tracking inside Meta
Google Ads & Tracking
Campaign Strategy
Tracking inside Google
SEO (Website + Local)
YouTube Growth
Content & Creative
Technical Systems
Business & Consulting Skills
Beyond technical execution, I partner with you to understand your business, interpret data, and plan sustainable growth.
Workflow
A Structured, Data-Driven Approach
A proven methodology for building scalable marketing systems. From deep audits to aggressive scaling, every step is calculated for maximum ROI.
Audit & Deep Analysis
I start by understanding your business, audience, and current performance. This includes a full audit of your ads, tracking systems, funnels, and competitors.
Strategy & System Design
Based on data, I design a complete marketing system — including funnel structure, audience strategy, and tracking architecture (Pixel, CAPI, GA4, GTM).
Setup & Implementation
I handle everything from campaign setup to tracking implementation. This includes ads, creatives direction, conversion tracking, and system integration.
Optimization & Data Analysis
Once live, I continuously monitor performance, analyze data, and optimize for key metrics like CTR, CPA, and ROAS. Every decision is backed by real data.
Scaling & Growth
After achieving stable results, I scale campaigns strategically — increasing budget, expanding audiences, and improving creatives to maximize growth.
Proof of Work
Recent Case Studies
Take a look at some of my recent projects where I helped businesses achieve predictable growth and higher ROI.
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Career Highlights
Real-World Experience
Professional Experience
Google Ads & Facebook Ads Strategist
Performance Marketing Consultant
Managed and scaled Google & Facebook campaigns using advanced tracking (CAPI, GA4), focusing on maximizing ROAS and data accuracy.
Local SEO & GMB Expert
Service-Based Businesses
Specialized in dominating local search results. Successfully optimized Google Business Profiles (GMB), managed local citations, and implemented advanced map-ranking strategies to generate high-quality inbound leads.
YouTube Channel Manager & Video Marketer
Content Creation & Strategy
Developing and managing highly engaging YouTube channels targeted at US audiences. Leveraging state-of-the-art AI video generation tools.
BBA in Human Resource Management
BAIUST
Leveraging my HRM degree to deeply understand organizational behavior and consumer psychology. This background helps me craft highly persuasive ad copies.
Certifications
Google Ads Certified
Marketing Stack & Platforms
Analytics & Tracking
SEO & Research
Platforms & CMS
Growth & Optimization
Regions I Actively Serve
Distance is never a barrier. I partner with growth-driven brands across major global tech hubs and time zones.
North America
Core Market
USA Locations:
Canada Locations:
Europe
UK Focus
United Kingdom:
Asia-Pacific
Oceania Hub
Australia:
